Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important.
Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. Sociologists refer to this as a mediated culture where media reflects and creates the culture.
Mass media is a significant force in modern culture, particularly in America.
Culture's Roots: Biological or Societal?.Sociological Research: Designs, Methods.Complementary Perspectives in Sociology.
